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Maggiore, the largest independently owned car rental agency in Italy
is offering members of Alitalia’s MilleMiglia program 900 miles just for
joining their frequent renter program Maggiore Club. Joining is free
which means the 900 miles are free as well. To ensure you get the miles
you have to input your MilleMiglia number at the time of registration.
Here is a screen shot of the first page of the registration showing you
where you need to input your number.

entire registration process is in Italian so we suggest you open up a
second window and use Google Translate to help you along with the
registration. For the box titled “N° Patente italiana:*” use your own Driver’s Licence number even if it isn’t Italian. It accepted my Alberta number no problem.

For complete details and to join Maggiore Club click here

Here is a screen shot from the English page stating the offer as well

It can be a little painful going through Step 3 but I fiddled around with their drop downs (which are very slow to load!) essentially making myself live in Bologna and eventually was successful in completing the application.

Here is a screen shot of my confirmation email:

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