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I am little late to the game with this post if you follow some of the other frequent flyer blogs but I also wanted to wait for more details from my contacts at IHG. Some of those details I cannot release yet and have not been made aware of but they assured me that Priority Club has a strong focus on guest experience and will be implementing initiatives to ensure they continue to set the standard for loyalty programs. What I can cover is the same as what other blogs have covered to this point, the changes in the number of Priority Club points required to redeem for a free night reward stay. Essentially what has happened is that Priority Club has added additional reward point levels for all of their brands with all of the new levels being higher than existing ones save for tHoliday Inn/Holiday Inn Express where the addition is between the previous mid and high levels.
The reward night requirements are as follows:
New: 15,000 or 20,000
New: 25,000 or 35,000
New: 25,000 or 35,000
Holiday Inn/Holiday Inn Express
Old: 10,000 or 15,000 or 25,000
New: 10,000 or 15,000 or 20,000 or 25,000.
Old: 30,000 or 40,000
New: 30,000 or 40,000 or 50,000.
New: 20,000 or 25,000
Here are some more details on these changes that begin on January 18th:
– PCR members will need more points to redeem a Reward Night stay in roughly 25% of our IHG hotels around the world
– 20% of our hotels PCR members will actually need less points to claim a Reward Night
– 55% of IHG hotels, Reward Night values won’t change at all
– PCR members with existing bookings will be honored at the Reward Night rate that they were booked for
– PCR members have until 18th March to benefit from the old Reward Nights rates for new bookings too. All they need to do is call the PCR Service Centre and ask for the previous rate.
This is an unfortunate change as the 25% of hotels that are increasing will more than likely be the high end/much desired locations such as the IC Bora Bora, although we can only confirm this on the 18th when the new rates are loaded into IHG’s system.
It can also be seen somewhat of a devaluation for those people who have gotten themselves a Priority Club Credit Card as these members will now be required to spend more on their cards if they want to redeem for those certain locations that are being increased.
Overall I believe the program still offers some value as they have their Point Breaks option where select hotels Worldwide can be booked for only 5,000 Priority Club points often including some of the high end InterContinental Hotels plus Priority Club doles out so many bonus offers for points that it is one of the easiest hotel programs to earn points in. It is not unheard of to earn 20,000 to 30,000 points for one hotel stay as long as that PCR member remembered to register for all the possible bonuses. To see a complete list of bonus offers please see FFB’s Priority Club Bonus Point Opportunities.
For more details on PCR’s Reward nights please visit this page
Feel free to add your two cents to these changes by commenting below