According to a press release from Stash Hotel Rewards, they are the fastest growing hotel loyalty program in the Americas. The growth, seen as a percentage is 125% from the time they launched less then a year ago. Apparently Stash is working well for the independent higher end and boutique hotels:
“Within the first couple of months, we could see it working,” said John Moser, Chief Brand & Marketing Officer at Denihan Hospitality Group. Six of Denihan’s Affinia hotels participate in Stash. “We saw Stash members booking a higher rate, more than 10% above the average.” Denihan also credits Stash with introducing travelers to their hotels. “In 6 months we saw over $500,000 in new business coming from the Stash website, guests who never stayed with us before,” said Moser.
Kelly Cox, Director of Revenue Management at Denver’s Hotel Teatro, is another proponent of the program. Cox noted that Stash helped Hotel Teatro attract more business travelers and compete directly with Denver’s chain hotels for group and meeting business, where points often play a role in the negotiation. “Stash has become our secret weapon,” Cox said. “For every $1 we invest in Stash, we put $13 back into our pocket.”
It’s nice to see independent hotel programs like Stash succeeding and filling a niche in the whole travel loyalty game.
Oh and Happy Birthday to Stash Hotel Rewards as they celebrate their 1st anniversary this month!
Source: Stash Hotel Rewards
