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I spent the majority of this past week in Montreal attending the Airline Information 2010 Mega Event and the 1st Annual Mega Awards which I was honored to be a judge for. The conference itself was extremely well attended with nearly double the number of people over last years Mega Event in Huntington Beach. From airline execs to technology vendors the 3 days of networking, workshops, panels and the awards were a resounding success for the boys from Airline Information. One of the highlights of the Mega Event was of course the Mega Awards which were hosted by Freddie Laker Jr. The Mega Awards recognized marketing campaign excellence in 2009 by airlines, vendors and professionals in the areas Loyalty, Social Media and Ancillary revenue. The awards gala was pretty much sold out and Freddie Laker Jr. (with his marketing background and of course airline heritage from his father) made the perfect host for the evening.

The winners of the awards were as follows:

Best Ancilliary Revenue Product: Wessco International

Best in Airline Social Media: Air New Zealand

Most Innovative Loyalty Technology: Loylogic

Airline Loyalty Manager of the Year: Phil Gunter from Virgin Blue (he’s totally awesome! A little inside humour here)

Best in Airline Loyalty: Virgin Blue

Best in Airline Social Media (People’s Choice): Air Baltic

Best in Airline Loyalty (People’s Choice): American Airlines

I look forward to next year’s awards as 2010 has been another great year so far for the various marketing campaigns run by airlines, vendors and professionals.

For more details on this years event and on future events from the organizerst please visit

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