Looks like Virgin America wants to take on the current JetBlue systemwide points offer with one of their own. This offer provides Elevate members who register for it, Double redeemable points on all flights until the end of February. There is no reason why you shouldn’t register for it especially if you know you are planning some Virgin America flights over the next month or so.
Double Elevate Points on all Virgin America flights systemwide. Register Online (Registration is required) Until Feb 29, 2016