Tuesday, December 17, 2013

Hyatt announces their winter 2014 promotion: Earn Free Nights or Bonus Gold Passport Points

Jeff Zidell, the VP of Hyatt Gold Passport passed along this announcement on FlyerTalk this morning.

Beginning January 15, 2014, there will be more ways to reward yourself with our Hyatt Gold Passport® Endless Possibilities promotion. You can earn a free night or thousands of bonus points after every five nights you stay with us by April 30.

Choose Free Nights
Earn a free night at any Category 1-4 Hyatt hotel worldwide after every five nights. Enjoy 4 free nights after you stay a maximum of 20 nights. Redeem your free nights with no blackout dates through July 31, 2014.

Or, Choose Bonus Points
Earn 5,000 Hyatt Gold Passport bonus points after your first five nights and thousands more for every additional five nights. After 20 nights, you’ll earn 50,000 bonus points. Here’s how the points add up:

Stay 5 Nights, Earn +5,000 Points = 5,000 Total Points Earned
Stay 10 Nights, Earn +10,000 Points = 15,000 Total Points Earned
Stay 15 Nights, Earn +15,000 Points = 30,000 Total Points Earned
Stay 20 Nights, Earn +20,000 Points = 50,000 Total Points Earned

So which will you choose — free nights or bonus points?

Registration begins on January 9, 2014, for stays from January 15, 2014 through April 30, 2014.
Along with the latest IHG Big Win it appears that the trend of lackluster hotel promos may be over as Hyatt even appears to be climbing out of the hole with this latest offering. In our opinion it is still not amazing like the Faster Free Nights of old (no Category cap, less nights required to earn free nights) it is definitely stronger than some of the other promos that have been announced (Starwood and Choice for examples)



What are your thoughts on this promotion? Which option will you choose? I personally am thinking I will go for the free night as I don't for see me having more than 5 nights at Hyatt during the first four months of 2014 and that free night is worth up to 15,000 points versus the 5,000 bonus in the points version. I'm not 100% sure yet though and at least I have until Jan 9 to decide!

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