Carlson Hotels to launch Club Carlson, replaces GoldpointsPlus

Carlson Hotels announced on February 14 that they will be launching a new frequent guest program called Club Carlson. The Club Carlson program will replace Carlson’s current GoldpointsPlus program. There are not many details out yet but the press release states new redemption partnerships with CWT (Carlson Wagonlit Travel) Vacations and Club Med plus 20 restaurants and retailers. For the very loyal customers, they will introduce a new elite tier called “Concierge” which will offer complimentary upgrades, continental breakfast, early check-in/late check-out and 75% bonus points. And following in Marriott’s footsteps, Carlson will offer rollover nights which allows Elite members to roll over extra nights for the following year’s elite re-qualification.

Source: Carlson Hotels

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