British Airways Executive Club has launched their best buy Avios offer yet. Is it worth taking advantage of? It definitely can be especially if you buy Avios at the higher levels. This is because the price goes down with the more Avios you buy. At 3,000 Avios, you’ll get a total of 4,500 with the bonus for US$108 or 2.4 cents per Avios. At 35,000 you’ll receive 52,500 Avios for US$988 or about 1.88 cents per Avios. At that rate it could very well be worth buying for redeeming multiple times on BA’s famous short haul redemptions of 4,500 Avios one way. (an example is Toronto to New York. (HT One Mile at a Time)
Here are more details on the offer as worded on BA’s site:
If you purchase 2,000 Avios or more before midnight 25 February 2015,
you will enjoy our best ever bonus of 50%. Don’t forget you can now
purchase up to 35,000 Avios each year too, so if your current Avios
balance doesn’t quite stretch to a reward flight or upgrade, purchasing
Avios is a great way to boost your balance.