Friday, May 23, 2014

IHG unveils “Reel Summer” promotion

Second promotion this week that is tied in with Coca-Cola!  Not too many details yet other than this press release as the landing page for the promotion is not live yet. No mention of bonus points either so I would wager a guess this a non-bonus promotion unless the games and challenges portion offers them as prizes.



IHG unveils “Reel Summer” promotion

IHG’s summer movie-themed sweepstakes includes the chance to win one of five Hollywood experiences and thousands of instant prizes for IHG® Rewards Club Members

ATLANTA – (May 23, 2014) InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)], one of the world’s leading hotel companies, is teaming up with Coca-Cola to celebrate the summer season Hollywood-style with the IHG® Rewards Club “Reel Summer” promotion. The promotion, which runs June 2, 2014 through Sept. 2, 2014, launches on the heels of IHG and Coca-Cola’s recently announced partnership in which Coca-Cola beverages will be offered to guests during their stays at IHG®-branded hotels across the U.S.

The movie-themed promotion invites members of IHG® Rewards Club—the first and largest hotel loyalty program in the world—to enter daily for a chance to win one of five Hollywood experiences valued at approximately $10,000 each, as well as thousands of movie-themed[1] instant prizes daily, such as free movie theater tickets. The promotion is open to IHG® Rewards Club members who are residents of the U.S., Canada, Mexico, Colombia and Chile.

”We are really excited to partner with Coca-Cola to bring our IHG® Rewards Club members access to a number of once-in-a-lifetime Hollywood experiences,” said Lara Hernandez, vice president, Distribution and Commercial Marketing, IHG – the Americas. “This is just one of many more promotions to come for IHG® Rewards Club members.”

How the “Reel Summer” promotion works:
·         IHG® Rewards Club members register at ihg.com/reelsummer
·         Once registered, members are automatically entered to win one of five Grand Prize Hollywood experiences[2]
·         Members can complete challenges and play online games to earn additional entries into the Grand Prize drawing
·         Members also have a chance to win free movie theater tickets and Coca-Cola products via instant wins when they participate in the online games
·         New games and challenges will be updated often and members can track achievements and their reward status online at ihg.com/reelsummer


In addition to the “Reel Summer” Promotion, as part of the recently signed IHG and Coca-Cola agreement, IHG® Rewards Club members and all guests will soon enjoy Coca-Cola soft drink and juice brands during their stay at all participating hotel in the IHG family of brands in the U.S. The new agreement will provide a best-in-class and consistent beverage brand experience for guests across virtually all IHG hotel brands in the U.S., including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® Hotels, Holiday Inn® Hotels, Holiday Inn Express® Hotels, Staybridge Suites® Hotels and Candlewood Suites® Hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG’s new wellness-focused brand, EVEN™ Hotels.

For more information, full terms and conditions, or to enter the “Reel Summer” promotion, visit  ihg.com/reelsummer

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