For quite some time now, many airlines, in particular those outside of the U.S. moved away from awarding miles or points on their lowest economy fare classes as those fares were seen as the ‘competitive fares’ against Low Cost airlines that had no FFP programs. Fast forward to October 2010 and the tide slowly starts turning as British Airways goes back to their old model and offers 100% earned miles on all economy class fares. And in March 2012 when many airlines are still hold outs, one of the most stingiest programs in terms of awarding miles in Economy Class will become a little less stingy: Singapore Airlines. One reason why Singapore Airlines may be doing this is that those previously mentioned Low Cost airlines are now launching their own FFP’s and in particular for Singapore Airlines case would be AirAsia’s new Big program.
On April 1st, Singapore Airlines will move to award KrisFlyer miles in all fare classes. Now they are not going to be as generous as British Airways but the move is in the right direction nonetheless.
From Singapore Airlines:
When you book an Economy Class flight on Singapore Airlines under ‘Sweet Deals’ and ‘Super Deals’, you will receive 50% and 10% of applicable KrisFlyer miles respectively. When you book an Economy Class flight under ‘Hot Deals’ on SilkAir, you will also receive either 50% or 10% of applicable KrisFlyer miles, depending on your booking class. These promotional fares will, however, not be eligible for the additional tier bonus.
|RBD||SAA Fare Families||MI Website Fare Families||Percentage of KF
|Q||Sweet Deals||Hot Deals||50%|
Any takers on which major airline will be next to start giving back?
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