Japan’s two largest carriers duke it out with system wide double mileage campaigns

What started out as a thank you to customers of Japan Airlines during their rough times and bankruptcy issues, has turned into a war between the country’s two rivals.

Japan Airlines Mileage Bank started it all with their JAL Mileage Project 2010. A way of saying thanks and of course to retain or gain new customers. The JAL Mileage Project 2010 is a great selection of promotions for members of JAL’s Mileage Bank program. The primary promotion is Double Mileage Bank miles on all flights systemwide with very few restrictions (ie International flights on JAL metal only, code-shares not applicable). The double mileage offer runs April 1-May 31

On top of this they are offering a First Flight bonus that again is pretty much available on all flights like above. This offer however is only for Flyon Status members and JAL Credit Card holders worldwide.

The next promotion is for also for Flyon Status members, whereby they will earn double status miles from April 1 to September 30

The final bonus offer is for JAL Credit Card holders only where they will earn 400 bonus Flyon (Status) points over above the double listed above.

Also included in JAL’s promotion are discounted reward tickets for JAL Credit Card holders, and additional upgrade points or lounge coupons to Flyon status members.

For more details and to register for all these offers see this page on JAL’s website

Of course, seeing that its primary competitor launched these promotions, there was nothing else to do ANA All Nippon then to launch their own campaign. While not as extensive as JAL’s, ANA only wanted to match the most important part of JAL’s offer, the double miles for flights systemwide. That is what ANA is offering, Double Mileage Club miles to all members who register for the offer. It also has similar restrictions in that International flights must be on ANA metal and not on partner airlines. Just like JAL’s offer, ANA’s promotion runs April 1 to May 31.

For more details on ANA’s offer click here.

Now, the question that begs to be answered is: will non-Japanese airlines match the double mileage offers on at least their home country to Japan flights? We have not seen anything yet but if we do you will see it posted below as a comment (or if you do please post it below!).

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