Although much has been known about it for the past couple of months, the new TrueBlue frequent flyer program from JetBlue was officially launched on November 9th. The primary part of any program is the rewards earned for flying and JetBlue has moved to a revenue based model with the TrueBlue relaunch. Now TrueBlue earners will be rewarded on their spending habits moreso then then there flying habits as the more you spend the more you earn. The program will offer 3 TrueBlue points per dollar spent on airfare (excluding fees and taxes) and they will double that if you book online at JetBlue.com .
On the redemption side, TrueBlue members can start redeeming for flights at 5,000 points for one-way or 10,000 for round trip. The values then go by up 100 points increments depending on the destination, day of the week, season, and advance booking window. There are no black out dates for JetBlue flights, for code-share flights black out dates may apply.
Along with the new earn and burn format, comes more partners and point earning opportunities with which comes more bonus offers and of course we have these covered on the Frequent Flyer Bonuses JetBlue TrueBlue Bonus Point Opportunities page. These include bonuses that are awarded when you reach certain levels of points in a 12 month period and 10,000 bonus points if you complete 10 one way long haul flights over 2,000 miles in a 12 month period.
The new program has received both accolades and complaints from members as those who did or do not fly with JetBlue much may not have as much as an incentive to fly JetBlue with the new format. However those who are loyal and use JetBlue a lot will be rightfully rewarded.